Unlocking the Secrets to Successful Local SEO Real Estate Marketing - OnlinebizBooster (2023)

The best case scenario for a realtor is that he automatically gets good local deals.

There will be fewer cold calls, no more meetings with unqualified prospects, and of course, sales will increase. How exactly do you go about making the dream a reality?

The solution is search engine optimization (SEO) for real estate (i.e. showing up on Google and getting noticed when people search for the services you offer).Today, nine out of ten people who buy a home use some form of the internet..

With so many people looking for real estate online, theRealtorThose who have mastered real estate SEO and know how to use search engines stand out in this industry.

What is the most beneficial aspect of real estate SEO? never stop moving.

It works 24 hours a day to generate leads for your business without the need to make calls, buy ads or walk the streets. Ready to get off the lead generation hamster wheel?

By following this complete guide for realtors to search engine optimization (SEO), you'll not only better understand what it takes to rank in your local market, but you'll also have a strategic roadmap to get there. .

quick navigation

Develop an onsite SEO strategy

Crucial keyword research

Create advanced directory profiles

Implement a review program request

Develop an onsite SEO strategy

If you want to get the most out of your general search engine optimization strategies, you shouldOptimize your website.

Unlocking the Secrets to Successful Local SEO Real Estate Marketing - OnlinebizBooster (1)

Because your website is the first impression the public has of your company when people visit itmodern real estate search, it should not only have an attractive design, but also interesting and well-optimized content.

You can improve your site's local search engine optimization by doing the following:

Make sure your business name, address, and phone number are prominently displayed on every page of your website.

Be sure to include your state, city, and county names in title tags, meta descriptions, and most of the material you develop for your site.

Schema markup needs to be implemented on your site. Schema markup is the code you apply to your website's backend so search engines like Google, Bing, and Yahoo know what they're looking for.

This sounds quite complex, but in reality the schema markup is just one line of code.When a search engine indexes your site, it looks at your schema markup.

This allows search engines to provide visitors with more relevant and informative results.

Crucial keyword research

It would be like putting the cart before the horse instead of starting with a content strategy with an SEO plan.

Unlocking the Secrets to Successful Local SEO Real Estate Marketing - OnlinebizBooster (2)

Due to the fact that the SEO strategy will ultimately drive the content strategy, having a solid understanding of keyword research is absolutely essential..

Keyword research can be done using a variety of approaches and guides. However, there are some tools that make it easier for you to do it yourself.

Using the Google search bar is the option that saves the most time and effort. You can start typing terms like "find realtors..." or "real estate agents in..." and then look at the recommended phrases that appear below your listing.

As a result, you will get an idea of ​​the most used long tail keywords.

If you are familiar with paid survey tools,You can review the organic terms you rank forgoogle analyticsand check your Google AdWords searches.

If you are not familiar with paid survey tools, check their surveys here.

Last but not least,The market is full of great free keyword research tools that can help you with the local SEO keyword research you need to do..

Once you have a list of common keywords for your regional market, you can start optimizing your established site's content. Stay away from "keyword stuffing" in the material you create.

Instead, you should continue to use the terms loosely in the text and not use them more than three to five times on a single webpage.

Create advanced directory profiles

Improving your online profiles is one of the most effective (and least time-consuming) things you can do to get to the top of Google's search engine results for your local market.

By simply filling out profiles and directory citations, you can easily achieve this goal.. Simply put, a citation is anywhere on the internet that shows your name, address and/or phone number.

It is important for realtors to complete their profiles in at least the following directories: Google My Business, Bing, Yahoo, Yelp, Realtor, Trulia and Zillow.

When adding your information to these directories, be sure to go the extra mile to enhance and personalize your profiles.

Not only will your business look sleek and professional, filling in all of your important business information will make your business appear more relevant to Google and increase the likelihood that your business will appear at the top of Google's search results.

Make sure you upload a variety of images and fill out each section of the form correctly, including business address, opening hours and contact information..

Additionally, we recommend writing a condensed version of your mission statement that outlines what sets you apart from your competitors.

Implement a review program request

Once you've finished developing your quotes, the next step is to drive more visitors to them.

Developing a review request program is one approach to achieving this goal.of. Getting reviews for your online profiles, such as those on Google and Yelp, is one of the most important parts of local search engine optimization.

When it comes to reviews, both their quantity and quality matter.

This applies not only for search and local discovery purposes, but also for referrals.Starting a program that requests hotfixes can be done in several ways..

You can notify some of your best customers with a handwritten letter, set up an email drip campaign with a link to your Google Places or Yelp page, or ask politely after the sale closes.

To make the process as smooth as possible for your customers, we recommend that you ask for feedback verbally first, then send a link to an email requesting a review.

Optimize for mobile devices

It's easy to forget about mobile marketing strategy and just focus on desktop marketing.

Unlocking the Secrets to Successful Local SEO Real Estate Marketing - OnlinebizBooster (3)

On the other hand,Mobile marketing is more important than everdue to the fact that more people are using their mobile devices for search than at any other time in history.

You could be missing out on potential revenue because yourwebsiteIt is not optimized for use on mobile devices.

You need a plan that prioritizes mobile engagement at the top of the list if you want to capture potential customers' attention and generate leads..

If you fail to do so, you will attract a variety of negative effects to yourself.

Attract and exchange content

No doubt you've been here before: you visit a website that contains a number of links to other websites that provide information, for example, about restaurants or other places you're looking for.

Unlocking the Secrets to Successful Local SEO Real Estate Marketing - OnlinebizBooster (4)

If you click on the one that talks about the best Italian restaurants in town, you'll be taken to another site that also has a list with lots of links.. It's pretty frustrating, isn't it?

If you want people to be enlightened and informed by the things you post on your site, then any links you have should lead them directly to this quality, well-written, and informative content.

If you want people to connect to your site, don't force them to search for material that is relevant to them. It's devastating to the online real estate lead generation process.

Your time on site, pages per session, and bounce rate will all suffer significantly if you post material that makes exaggerated claims about what you're going to deliver..

They clicked, rolled their eyes and closed the tab, as the stats show.

Google monitors how people engage with the content you provide and interprets inactivity as a sign that the content is not relevant and should not be evaluated.

last words

However,When it comes to SEO in general, there are a lot of nuances to consider, and these tips are especially helpful for real estate..

Be sure to check out our in-depth guide that explains what Search Engine Optimization (SEO) is and how to successfully run a campaign.


What is SEO marketing in real estate? ›

SEO for real estate is a way to optimize your online content to attract people through organic search results, as opposed to paid online advertising, like Google Ads. Content that you can optimize for search engines include content on your website, social media platforms, and mobile apps.

Does SEO work for realtors? ›

Yes, SEO can help you build an incredibly successful real estate business. However, being able to dominate the search results in your local market comes with time. It isn't as simple as Google ads.

How can I improve my real estate SEO? ›

Must-Know SEO Tips and Strategies for Real Estate
  1. Choose the right keywords. ...
  2. Optimize your site for mobile devices. ...
  3. Make quality a top priority. ...
  4. Work on your backlink catalog. ...
  5. Localize your efforts. ...
  6. Register your site in the right places. ...
  7. Start and maintain a real estate blog.
Jan 15, 2022

How to do local SEO step by step? ›

The 15-Step Local SEO Guide: How To Find Hidden Opportunities
  1. Check For Google Penalties. ...
  2. Run A Keyword Audit. ...
  3. Check Your Google Business Profile. ...
  4. Find On-Page SEO Issues. ...
  5. Perform A Backlink Audit. ...
  6. Evaluate Your Online Reputation. ...
  7. 7 – 15.
Sep 14, 2022

What does an SEO strategy look like? ›

SEO strategy is a detailed plan to improve a website's search engine rankings in order to capture more organic traffic. This plan draws from several foundational pillars, including technical SEO, content strategy, on-page SEO, link building and user experience.

Is SEO high paying? ›

SEO skills are 'highly sought after' and can pay as much as $125/hr.

Is paying someone to do SEO worth it? ›

While investing in SEO services isn't cheap, it can be a worthwhile investment if you want to generate more traffic to your site and raise conversions. If you're interested in hiring an SEO consultant, make sure you have the budget to do so.

Is SEO a high paying job? ›

Highest salary that a SEO can earn is ₹7.3 Lakhs per year (₹60.8k per month).

How do I get the best SEO results? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do I drive traffic to my real estate website? ›

So How Do I Get My Listings to the Top?
  1. Share Your Listings on Social Media. ...
  2. Promote on Real Estate Aggregator sites. ...
  3. Create a video tour of the property. ...
  4. Enhance the listing with additional information. ...
  5. Blog about your listings. ...
  6. Feature your listing on your home page. ...
  7. Be Smart, have a Mobile Responsive Site.
Nov 7, 2022

How can I increase my website traffic for real estate? ›

Social Media Posting

Social media channels like Facebook, Instagram, and Twitter are great marketing resources for driving organic traffic to your real estate website. If you haven't yet, go ahead and create a Facebook Business Page for your real estate business.

How do I master local SEO? ›

6 Ways to Master Local SEO For More Customers
  1. Follow a Comprehensive Local Keywords Research Strategy. The biggest factor in local searches is location and place. ...
  2. Get Visible Citations. ...
  3. Optimize Your Google My Business Listing. ...
  4. Focus on Local Link Building. ...
  5. Work On Your Location Pages.
Jan 19, 2018

How do I dominate local SEO? ›

Local SEO Tips
  1. Optimize for Google My Business.
  2. Engage on social media and add posts to Google My Business.
  3. Ensure your name, address, and phone number are consistent online.
  4. Optimize online directories and citations.
  5. Perform a local SEO audit.
  6. Improve your internal linking structure.
Jul 13, 2022

How can I practice SEO at home? ›

Table of Contents
  1. Understand the goal of SEO.
  2. Master keyword research.
  3. Know the difference between on-page and off-page SEO.
  4. Learn to identify UX signals.
  5. Embrace SEO-friendly content creation.
  6. Start link building.
  7. Improve your SEO know-how with WebFX.

What is SEO in one sentence? ›

Search engine optimization (SEO) is the practice of creating and optimizing relevant, authoritative content in a way that helps visitors (and search engine crawlers) find answers to their key questions.

What are SEO keywords examples? ›

Keywords are the words and phrases that people type into search engines to find what they're looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it's still a keyword.

What are the 5 ingredients for SEO? ›

The New 'SEO': Five Ingredients for a Profitable Search Experience Optimization Recipe
  • Know who you're cooking for.
  • Feed them something delicious.
  • Make them come back for seconds.
  • Use unique ingredients.
  • Clear the pests from the kitchen.

How much is the average SEO per month? ›

While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.

How hard is it to learn SEO? ›

SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.

Can you become a millionaire from SEO? ›

Can SEO make you a millionaire? That depends entirely on your skills and ability to scale. The simple answer is that SEO can be a great way to make a decent living, and provided you have the skills to scale an SEO practice, the sky's the limit.

Will SEO exist in 5 years? ›

Yes, SEO will exist for the foreseeable future. Businesses rely on SEO to ensure their content appears in SERPs, even as algorithms and features adapt to users' needs. This won't change within the next handful of years.

How to make money with SEO for beginners? ›

  1. Selling productized SEO services. Selling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. ...
  2. Content writing. ...
  3. Start a niche site. ...
  4. Create an e-commerce or dropshipping site. ...
  5. Website flipping. ...
  6. SEO training. ...
  7. SEO consulting.
Jan 25, 2023

Can I do SEO without paying? ›

SEO can be built to have a strong foundation and then maintained for a relatively low-cost in comparison with PPC or Google Ads. If you want to rank higher in Google without paying - with money - you'll always end up paying in time. You'll have to learn these methods of ranking which can take years to achieve.

Is SEO a stressful job? ›

Any job can be stressful based on the type of performance required by your company. It is the same with SEO-related jobs.

How much does SEO pay hourly? ›

SEO Experts on Upwork cost $15–$35/hr.

How long does it take to learn SEO? ›

Experts say it usually takes one to three months to learn the foundations of SEO and a year or more to master the practice fully. The length of time it takes to learn the basics of SEO depends upon several factors.

How can I improve my SEO for free? ›

On-Site Ways to Improve SEO
  1. Create great content. ...
  2. Use the right keywords. ...
  3. Perfect your titles and meta descriptions. ...
  4. Opt for static URLs. ...
  5. Share with the right audiences on social media. ...
  6. Guest post on blogs in your niche. ...
  7. Score easy links to your site. ...
  8. Build your brand.

What is the average SEO score? ›

A good SEO scoring range falls between 80 and 100. This indicates that your site meets the highest quality standards for technical SEO, content, UX, and mobile usability. Some SEO experts will tell you to shoot for a score of 85 or higher. Others say that a score within the 70s is passable.

How do I know if my website has good SEO? ›

Six tools to quickly check website SEO
  1. Check the site load time. Many website owners often underestimate the importance of this parameter or even aren't aware of it. ...
  2. Track keyword rankings for certain keyword phrases. ...
  3. Check the mobile-friendliness. ...
  4. Check the technical structure. ...
  5. Check content relevance. ...
  6. Audit internal links.
Dec 17, 2019

Which real estate site gets the most traffic? ›


How do I attract buyers to my listing? ›

Attract Traffic to Your Property—How To Make Buyers and Agents...
  1. Make Your Home Easy To Show.
  2. Offer a Competitive Buyer's Agent Commission.
  3. Increase Traffic Through Market Exposure.
  4. Host an Open House Extravaganza.
  5. Make a Limited-Time Offer.
  6. Drop Your Price as the Last Resort.
Apr 12, 2022

How do I increase my visibility on Zillow? ›

Getting Attention for Your Home Listing Doesn't Have to Be Hard
  1. #1: Have Your Agent Put a Lockbox on Your Door. ...
  2. #2: Be Accommodating. ...
  3. #3: Share Your Listing on Social Media. ...
  4. #4: Create an Instagram or Pinterest Account for the Listing. ...
  5. #5: Offer Giveaways. ...
  6. #6: Offer a Limited-Time Deal.
Mar 12, 2018

How do you create a winning local SEO content strategy? ›

Optimize Your Local Web Pages
  1. Include your target keyword in the URL of your web page (exact keyword not required).
  2. Include your target keyword in the title tag of your website.
  3. Write a concise, informative meta description.
  4. Write useful, keyword-rich body content.
  5. Add images with optimized image alt text.
Jan 10, 2022

How much should I pay for local SEO? ›

How Much Does Local SEO Cost on Average? For a one-time project focused on analysis, research, clean-up, and optimization the average price for a Local SEO project would range from $400 – $1700 with an average price around $900.

How much does a local SEO manager earn? ›

Search Engine Optimization (SEO) Manager Salary in Los Angeles, CA
25th Percentile Search Engine Optimization (SEO) Manager Salary$92,388
50th Percentile Search Engine Optimization (SEO) Manager Salary$105,379
75th Percentile Search Engine Optimization (SEO) Manager Salary$117,997
2 more rows

What is the best local SEO factor? ›

9 Specific Local SEO Ranking Factors
  1. Proximity of Your Business. ...
  2. NAP citations. ...
  3. Presence of Google My Business listing. ...
  4. Amount of Positive Online Reviews and Ratings. ...
  5. Content that provides valuable and unique insights. ...
  6. Organic click-through rates. ...
  7. Total number of quality backlinks. ...
  8. A localized website.
Jan 28, 2022

How do I rank higher on Google local listing? ›

How do I rank higher on Google Maps?
  1. Claim and verify your Google My Business (GMB) listing.
  2. Fully complete your GMB listing.
  3. Ensure your GMB category is accurate.
  4. Add lots of high quality photos.
  5. Acquire relevant Google reviews.
  6. Make posts regularly.
  7. Learn more about Local SEO factors that affect your rankings.

Can I learn SEO in 10 days? ›

If you can learn SEO for a couple of hours every day, then you can master the basics of SEO within 4-8 weeks and land your first SEO job in 3-6 months. If you can learn SEO full-time, then you can master the basics even within 1-2 weeks.

Can I practice SEO with my phone? ›

Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders.

How do SEO get paid? ›

  1. Selling productized SEO services. Selling productized SEO services or, in other words, creating standardized versions of services sold as products is a great way to make money with SEO. ...
  2. Content writing. ...
  3. Start a niche site. ...
  4. Create an e-commerce or dropshipping site. ...
  5. Website flipping. ...
  6. SEO training. ...
  7. SEO consulting.
6 days ago

What does an SEO marketing company do? ›

An SEO company uses the SEO tools available to help fine-tune your business website to suit the requests of your target audience. While your SEO might be getting an increase in visibility, professional SEO is targeting conversions, clicks, sales, higher ranks, and much more.

What is the salary of SEO beginners? ›

Average starting Salary for SEO Specialist in India is around ₹1.8 Lakhs per year (₹15.0k per month).

How can I learn SEO? ›

SEO Step-by-Step Tutorial
  1. Step 1: Find keywords.
  2. Step 2: Put keywords in the page title.
  3. Step 3: Put keywords in the page URL.
  4. Step 4: Put keywords in your meta description.
  5. Step 5: Put keywords in your H1 text.
  6. Step 6: Use keywords in the page's content.
  7. Step 7: Build links to your website.
  8. Step 8: Monitor your rank.
Jul 21, 2022

How much does it cost to do SEO? ›

How much does SEO cost? While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.

Is SEO marketing profitable? ›

Since search engines are constantly changing and businesses are continually expanding, search engine optimization helps to research and keep up to date with the latest changes. SEO is profitable and can provide sustainable revenue if implemented properly.


Top Articles
Latest Posts
Article information

Author: Mr. See Jast

Last Updated: 06/09/2023

Views: 5862

Rating: 4.4 / 5 (55 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Mr. See Jast

Birthday: 1999-07-30

Address: 8409 Megan Mountain, New Mathew, MT 44997-8193

Phone: +5023589614038

Job: Chief Executive

Hobby: Leather crafting, Flag Football, Candle making, Flying, Poi, Gunsmithing, Swimming

Introduction: My name is Mr. See Jast, I am a open, jolly, gorgeous, courageous, inexpensive, friendly, homely person who loves writing and wants to share my knowledge and understanding with you.